Steve Toburen

Steve Toburen spent over 20 years “down in the trenches” providing homeowner services including remodeling, painting, decorating, janitorial, carpet cleaning and fire and water damage restoration. Steve’s flagship cleaning and restoration company grew into a nationally recognized operation based on its high per-capita profits in a small market base.

In 1991 at the age of 38 Steve sold his 16-employee company and retired from full time business. However, Steve also has a “low boredom threshold”! So, he founded Concepts of Value, a training business focused on helping residential service companies.

Based in his own experience Steve discovered most residential service firms do “good work”. But their on-site techs don’t have a clue on how to mold the “Emotional Dynamics” of the transaction. So many (if not most!) service firms working on the “Home Front” just limp along instead of growing into a “Critical Mass” company.

NOTE: Steve defines “Critical Mass” in business as a company that will run with OR without the owner. This happy state gives the owner(s) the “Personal Freedom” of working when they want (fun!) but also having the freedom (and wealth) to do something else! (Which is even “more fun”!)

After selling his residential services business Steve founded and then served for many years as the Director of Training for the revolutionary Strategies for Success (SFS) training program. Steve has also owned a computer systems house, an auction service and has been a certified white-water raft guide.

The Toburen family spent 13 years in the Dominican Republic working as full time, unpaid volunteers and they continue in this volunteer work today. Steve and his wife, Sioux live in the small mountain town of Durango, Colorado and have two great children. Matthew still lives in the Dominican Republic and is Steve’s partner in Home Front Success. Megan is a Certified Medical Assistant in New Mexico.

Steve Toburen

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