Content Overview
Does your company perform services in client’s homes? Then you (and ALL your employees) need this digital course…
Winning on the Homefront’ focuses on the ‘Emotional Dynamics’ created as your services are performed in the residential environment. Managers, sales staff, phone dispatchers along with other office workers and front-line technicians (especially!) will love this training!
With this 12-session, 6-hour MP3 audio course you’ll benefit from:
- Delighted homeowners who become ‘Referral Machines’! (Including online!)
- Far fewer customer complaints.
- Happy, motivated long-term employees.
- The power to charge dramatically more than your competition!
- A much more profitable (and valuable) business!

But don’t just take our word for it!
"Excellent information. No other program compares Winning on the Home Front. These ideas made an immediate impact in our business."
- Richard Chavez, Chavez Services, Topeka, KS
"Steve is a 10+ presenter! The importance of these Winning on the Home Front concepts can’t be measured."
- Chad Hefke, Royal Treatment, Aurora, IL
"I can’t say thank you enough. As we launch our residential services business we now have a solid base to build with!"
- Tom King, Sani-Bright, Zionsville, IN
Meet Your Instructor
Steve Toburen
Steve Toburen spent over 20 years "down in the trenches" building his cleaning and restoration company into a 1.4-million-dollar business. (All in a very small market of 30,000 people!) After successfully selling his flagship company, Steve developed his Home Front Success training for residential service companies.
He is an internationally recognized expert on small services businesses, a widely published author, and a popular instructor.

Frequently Asked Questions
“Winning on the Home Front” explains all the basic HFS “How to make a Cheerleader” concepts using “tech talk”. Over twelve 30 to 40 minute sessions Steve explains ‘Illusion of Control’, Service Systems, ‘Baseline Expectations’, Value Added Service (Steve calls it “Service Engineering”) and most importantly, where each employee (including your tech) fits in your Service Circle.
In addition to seven hours with Steve Toburen personally training your techs there are digital printable PDF files with ‘Skills Reviews’ (tests) for your employee to take after listening to each session. There are also answer sheets included along with other training resources.
Simple. EVERYONE! It is essential that your entire staff “speaks the same language” and is united with the same goal of … making the Cheerleader! “Winning on the Home Front” is a simple, inexpensive and VERY effective way to get ‘everyone on the same page’!
Purchase “Winning on the Home Front” TODAY AND THEN TRAIN AS MANY TECHS AS YOU WISH!
Just save “Winning” on your computer and then transfer the digital files to each employee’s smart phone or tablet. Your staff can proceed at their own pace. When your employee passes all 12 Skill Reviews give them a bonus! (Steve suggests “a nice, crisp $100.00 bill” and you’ll get a 10,000% ROI!)
“Winning on the Home Front” focuses entirely on your employees and especially on front-line technicians actually working inside customer’s homes.